Zenkaikon Brand
Welcome to the Zenkaikon brand guidelines. They outline the visual and verbal identity of our new brand.
Why the Change?
Logomarks
The logomark is the combination of the wordmark and the icon in a stacked or inline lockup. The icon also stands as Zenkaikon’s hanko stamp, embodying qualities that reflect the cooperative and organic nature of the event itself. The koi fish was chosen for its symbolic nature and synchronicity with the aquatic mascot: Octavia. The wordmark was custom designed to have a lively and bouncy feeling that reflects the vibrancy and excitement intrinsic in the event.
Stacked Logomark
Inline Logomark
Individual Elements
The wordmark, icon, and standalone “z” can act as marks to represent the brand on their own.
Wordmark
Icon
Z
Color
The primary palette are the core colors employed in our identity. An energetic combination of Orange and Yellow is designed to be notably bright and playful. The deep purple serves as a stark contrast, ensuring legibility and clarity.
Octavia Orange
#F4633A
Firefly Yellow
#fdd757
Midnight Purple
#2A1038
Lily Lavender
#62516D
Moonlight White
#F2F2F2
Typography
Clash Grotesk is our primary typeface. The secondary typeface is Excon Regular.
